SM City Davao Santa's Starship #HappiestChristmasAtSM

It has been a while since I last witnessed the Christmas lighting event at SM City Davao. I have a short story to share. I have been working at SM City Davao for the past 7 years, specifically as a member of the pioneering team at SM Affiliates—Health and Beauty. Watsons bought Health & Beauty during that time, but it is still a part of the SM affiliates. I was assigned to Branch 75, which is located at Watsons Mall. During my time there, the Christmas lighting ceremony always took place right in front of my store — The Atrium. Wherein we can catch a glimpse of the events and activities that SM City offers to their customers.

The most recent and last Christmas event I attended was the collaboration between Disney and SM City Davao.  It was a magical Disney Christmas experience featuring Olaf's Frozen Adventure. The event took place at the SM City Davao Annex Event Center in 2017.

The main attraction of the mall, an Arendelle Castle-inspired winter wonderland, is open to shoppers. This enchanting display features a magnificent 15-foot Christmas tree. With Olaf and his friends as they relive the sights and sounds from the beloved animated film Frozen. Olaf fans can also look forward to a Disney Frozen Toy Fair at the Annex Event Center.

My two daughters had a great time during that period, particularly when they were skating. They really enjoyed it!

Can you believe it? After a whopping six years, I have just received the most enchanting invitation to attend none other than Santa's Starship! I simply cannot contain my excitement! This is truly a once-in-a-lifetime opportunity that I am beyond grateful for. The anticipation is building, and I can already feel the holiday magic swirling in the air. I couldn't contain my excitement as I made the decision to embark on yet another enchanting journey to witness a mesmerizing Christmas lighting event. This time, my heart was set on none other than the beloved SM City Davao, a place that holds a special significance in my professional life.

Arriving at my destination very early, I couldn't help but immerse myself in the picturesque surroundings. As I patiently awaited my adventure to unfold, I seized the opportunity to capture the stunning facade of the place through my mobile lens. I must admit that the exquisite decorations adorning the space completely blew me away. The simplicity of the design was truly captivating, but when the soft glow emanated from the Christmas tree, it transformed into a spectacle of pure glamour.

Engr. Jonathan Nick D. Santos, the esteemed Assistant Vice President for Operations Mindanao 2 and 3 at SM Supermalls

The event commences promptly, as scheduled at 6 p.m., with enthralling opening remarks delivered by none other than Engr. Jonathan Nick D. Santos, the esteemed Assistant Vice President for Operations Mindanao 2 and 3 at SM Supermalls.

Following this, Davao City Mayor Sebastian Duterte highlighted the remarkable journey of SM City, which has solidified its position as one of the most reputable malls in the bustling city. Mayor Baste message underscores the trust and confidence that the people of Davao City have placed in this iconic shopping destination. With utmost gratitude, he expresses his heartfelt appreciation for the unwavering love and support bestowed upon his constituents by SM City Davao.


In an exciting collaboration, SM has joined forces with none other than the legendary Jose Mari Chan, widely regarded as the Father of Philippine Christmas Music. Together, they have crafted a delightful and infectious melody that is bound to add an extra touch of magic to your holiday season. When you step foot inside the enchanting realm of SM Malls during this festive season, your ears will be graced with the delightful melody of a song that goes by the name of "Celebrate Christmas at SM."

The Bears of Joy Campaign, a heartwarming initiative, garnered significant attention during its anticipated launch in 2019. Unfortunately, due to the unforeseen circumstances brought about by the global pandemic, the campaign was unable to be officially launched as planned. In the year 2021, an exciting and highly anticipated event took place: the official launch of the Bears of Joy Campaign. SM has been consistently spreading joy and happiness to children all across the Philippines. When you buy a pair of specially designed bear plushies, one for you and the other to be donated to children in various communities across the country.

Witnessed by esteemed guests, the ceremony was graced by the presence of the illustrious Ms. Joanilee Roda, a Senior Tourism Operations Officer hailing from the Department of Tourism (DOT) Region XI. Additionally, Councilor Bernard Al-ag's Chief of Staff, the esteemed Atty. Tet Dillera, also graced the occasion with their distinguished presence.

Introducing the remarkable individuals gracing the scene: Fire SInsp. Diana Mamon, the epitome of strength and bravery. Joining her is DATA Secretary Edna Cheng, a true visionary in her field. And let's not forget the radiant beauties who have captured our hearts: Mutya ng Dabaw 2023, the enchanting Maria Isabel Pelayo, and Hiyas sa Kadayawan 2023, the captivating Kristine Claire Tar. Prepare to be captivated by their presence.

Don't overlook the incredible SM Tenants, dedicated Employees, SM Affiliates, Bloggers, captivating Influencers, and esteemed Media.

And that concludes our article, my dear readers. I truly hope that as you peruse through these words and immerse yourself in the visual delights of my photos and video, you too can't help but feel the enchanting Christmas vibes that I experienced. I would like to express my gratitude once again to SM City Davao for their exceptional services.

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