I first heard the word "Tradigital" is when my eldest daughter had this subject in TESDA schooling in IT Animation, when they combine their reporting through traditional media and computer-generated strategy.
We don't have this kind of advertising campaigns in marketing way back my college years. Though I work as social media marketing, my other colleagues used this kind of techniques, but still I don't have this in my outline or I've never used this as my marketing strategy. So glad I was invited to attend The KROMA Life Virtual Media Launch, and now I understand what is really the #TraDigital platform is.
KROMA ENTERTAINMENT is here to make your life as easy. With the help of their eight brands from a unique ecosystem that will work as one to bring together a variety of perspectives and points of view to make a good product service at any one-time.
LIVE MNL (a revamp of Globe Live) is a full service activation agency that curates and creates ON-STRAT, ON-TIME and ON-BUDGET world class events and productions, be offline or online.
Services are: Equipment Rental, Studio/Venue Rental and Hospitality, Streamer ang Virtual Design, Event Conceptualization, Production and Management, Talent Booking and Coordination, Program Creation, Overall Projects Mgt and Budgeting and lastly Design and Fabrication.
Previous works are as follows: GLOBE 917 TRAY, TELEPERFORMANCE YEAR-END PARTY, GLOBE MMFF SPOTLIGHT, GLOBE EXCELLENCE AWARDS, WONDERFUL WORLD OF GLOBE, GOMO CONCERT, IT'S A GIRL THING, ETO NA! MUSIKAL nAPO! and the first ever Korean virtual fan meets way back in 2020.
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| Musikal nAPO! |
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| Nickelodeon Slime Fest |
ANIMA formerly Globe Studios. Known to be creator-focused and determined in their content; with films like LSS, Hintayan ng Langit, and the first Filipino Netflix film Dead Kids.
They are also known for a storytelling and short film platform, whether it be through branded content, live-streaming executions or music videos.
SECRET MENU. Well, it's not a secret anymore. Here, you will see a copy of LIVE MNL videos and event coverage. They are the full service creative and production team.
Their services are as follows; BRANDED CONTENT SOLUTIONS, COMMERCIALS, LIVE VIDEO & EVENT COVERAGE and MUSIC VIDEOS.
WONDER is a platform that caters POP CULTURE & style, Fashion to gaming, career to sex & relationship, pop culture to self-care, etc.
While FreebieMNL provide the latest news & deals on food & lifestyle. As the name suggests they provide FREEBIES to everyone.
NYMA or "Now You Must Aspire" is a talent agency that focuses in nurturing aspiring influencers and/or social media content creators.
Services are as follows: INFLUENCER STRATEGIES AND ANALYTICS, TALENT MANAGEMENT and BRANDED EXECUTIONS & COLLABORATIONS
One of their talents is Kristel Fulgar.
UPSTREAM formerly known as the GMovies. A video on demand platform created by Filipinos, for the Filipino.
And lastly, the newest addition to the KROMA Entertainment family — PIE.
PIE a multi-platform interactive entertainment channel that provides rewards and prizes to all viewers. A partnership between ABS-CBN and BEAM Digital television network still supported by the GLOBE 917Ventures.
"Excited to share KROMA with you. It's a treasure trove of creative and innovative content that's relevant to our audiences, featuring country's best influencers, creators and talents. We are determined to forge a new path for entertainment," by Ian Monsod, CEO of KROMA Entertainment, Inc.
A new way to make your own business strategy!
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