SM Lanang Premier's "Joyful Splendor 2022 Christmas Centerpiece" is sure to put a smile on your face this holiday season

The SM Supermalls restore the thrill of each visit, the delight of each sight, and the special connection of each experience, all of which will make Christmas better and brighter for every Filipino.




EXPERIENCE A JOYFUL SPLENDOR AT SM LANANG PREMIER

On October 21, SM Lanang Premier held a celebration called Joyful Splendor 2022 at the Atrium. This event marked the beginning of the holiday shopping season with a surge of joyful energy.



The enormous Christmas tree at the shopping center is a conversation starter with its 55-foot height, big burst, arches, and lanterns with over 100,000 lights, which were ignited to mark the beginning of SM's nationwide Happy Christmas promotion. About 800 Christmas balls in different colors and materials, such as gold, red, champagne, and crystals, are used to decorate it.



Starting on October 21 and going through December, shoppers at SM Lanang Premier will be able to enjoy the happy brilliance of its beautiful Christmas centerpiece, which makes them feel good.



Even if you were unable to make it to the SM Lanang Premier Christmas event, there are still plenty of other opportunities to get into the holiday spirit. The SM Supermalls have a variety of thrilling and joyous activities planned specifically for you and the people you care about. Have a look at the information that follows:


More SM Mall Christmas Tree lightings!

Other top SM malls, in addition to SM Megamall, will be lighting up their enormous Christmas trees that are at least 50 feet tall to offer hope, joy, and love with every consumer at SM. Take a look at the calendar below to see when you will be able to visit your preferred SM mall and witness the lighting of its magnificent trees that are decorated with lights, stars, and colorful decorations.
  • SM Mall of Asia, SM Aura Premier, The Podium - October 22
  • SM Southmall and SM Cagayan de Oro Downtown Premier - October 23
  • S Maison - October 25

Santa-approved Christmas Playpark

Watch as the Christmas Playpark at your favorite SM mall opens up a whole new world of Christmas with towering centerpieces, practical spaces, and expansive activities for children and adults alike. Explore the Christmas markets and play areas, and keep an eye out for appearances by Santa Claus, meet-and-greets with your favorite characters, and other surprises! The playpark's light and sound shows, festive eats and holiday treats, and a whole lot more scents and feels that will envelop you in holiday warmth and ambience are all part of the multisensory experience that you get to have when you visit the playpark. In addition to this, you also get the chance to have a multisensory experience when you visit the playpark.

Sparkling lights to brighten up your holidays

Without lights, Christmas just won't feel like Christmas. When you walk through corridors that are decorated with blinking lights, illuminated tunnels, gleaming driveways, and well-lit parking spaces, you will be astounded by how brilliantly they shine.

Dining out al fresco style at the Super Spots decked with lights

In addition, SM Supermalls have developed outdoor attractions that offer picture-perfect and spectacular shopping, dining, and leisure activities for the whole family to enjoy together. Shoppers at The Podium are in for a Joie de Vivre with its Holiday Night Cap on October 21-23 and 28-30 at the ADB Al Fresco and the Food Lab on October 24-30 at the Atrium East Level 2 so that everyone can discover new food specials this Christmas. You can also get special treats, deals, and one-of-a-kind offers from your favorite restaurants and food shops at the SM mall near you.

Turn Christmas a Reality at SM

Augmented reality will be used to celebrate the holiday season at SM, so make sure you don't miss out on the opportunity to have a phygital Christmas experience. There are now four augmented reality filters that can be used at SM Megamall. These filters include Sparkle, Santa Claus, Reindeer, and Snowman. To witness the Christmas centerpiece and other beautiful areas come to life at the SM mall that is most convenient for you, all you need to do is scan the QR code.

Check out the Happiness Stations

SM has created a number of pleasure stations in which individuals can make memories with their families and friends that will last a lifetime. At your preferred shopping center, keep an eye out for the enormous bears decked up in lights at the Bears of Joy area, the happiness photo wall, the Christmas tree decorations with your family photos, and the enormous TV screen on which you can see your most recent Tiktok or Instagram video.

Make your furbabies feel the happiness and love

The holidays are for everyone in the family, including the furry ones! Participating in the Holiday Paw Play Dates and Costume PAWty will make them merry and give them the feeling of being appreciated. You can also show off your skills at the Christmas photo contest and compete for incredible prizes, or you can shop for them at local Christmas markets. Also, SM Supermalls will once again work with local groups to hold pet adoption drives around the holidays. This will give you the chance to help stray or abandoned animals find loving homes.

Unlock a bigger, better, brighter Virtual Christmas Village 

SM will reopen its online Christmas Village to provide Filipinos with an experience that is interesting, engaging, and rewarding during the holiday season. For a fantastic augmented reality shopping, dining, and leisure experience, check out https://gosm.link/ChristmasVillage2022 as soon as it goes live on October 28 and continue doing so until January 5. You can make your own avatar, e-meet other customers and SM ambassadors, and spend quality time with your family and friends while enjoying exciting games in the immersive virtual Christmas zones that have been designed specifically for you.

Create circles of happiness by buying products for cause-oriented programs

Since it is the season of giving, you can support the cause-oriented advocacy efforts of individuals and organizations by purchasing items that provide opportunities and a means of subsistence to underprivileged groups. SM worked with bag designer Zarah Juan, Spark PH, the Girl Scouts of the Philippines (GSP), the Association of Foot and Mouth Artists of the Philippines, and the Quezon City LGU for its Vote to Tote effort during this year's 100 Days campaign.


"This Christmas, we are sending every Filipino a message of joy. As we celebrate this year's holiday festivities, we hope that all of our activities will encourage everyone to spread joy across their homes and communities, "said SM Supermalls president Steven T. Tan.

This holiday season, SM Supermalls will generate more amazing moments and possibilities to improve the lives of others, shining a new light of experience on every Filipino and bringing them joy and generosity. Visit www.smsupermalls.com and follow @smsupermalls on all social media platforms to remain up-to-date on holiday-related events.




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