Sterling Bank of Asia supports San Juan's BJMP Livelihood Program

With the continual spread of the virus in the community, we still need to express our deep concern for the health of our detainees— financially and mentally.  It's great to know, given the current levels of congestion in detention facilities in the Philippines, Sterling Bank of Asia extend their assistance for the inmates.


Sterling Bank of Asia (SBA) has selected San Juan City's Bureau of Jail Management and Penology (BJMP) as one of this year's beneficiaries of their annual Corporate Social Responsibility (CSR) program, the Kind Heart Gives Campaign.

Persons Deprived of Liberty (PDL) of San Juan City's BJMP showcased their craftsmanship in their parol-making project, which also serves as an opportunity for them to support themselves and their families financially.

The "parol," which is one of the most iconic symbols of Filipino Christmas, is a staple decoration in most houses.

"The parol is a great expression of the Filipinos’ faith and hope," said Cecilio San Pedro, SBA's President and CEO.

"We'd like to take this opportunity to extend our support to the PDL's of San Juan City as we move towards a brighter Christmas celebration in these challenging times," San Pedro added.

In photo (L-R): Raquel Bumbay, VP- Marketing; Arlene Siongco, VP-Compensation and Benefits; Ethel Peralta, VP-Management Support Services; JO2 Karl Julius C. Leano, BJMP Representative; and Dan Guevara, VP-Center for Learning

During the announcement of the activity, Sterling Bank of Asia employees also ordered their own parols to bring home and hang in their homes.

“It is inspiring to see how our fellow employees happily bought their own parols as a way of helping these persons deprived of liberty,” said Dulce Edillor, SBA’s Human Resources Group Head.
"From a company-led initiative, our fellow employees voluntarily involved themselves in the project,” exclaimed  Edillor.

To know more about Sterling Bank of Asia, visit

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