Davao celebrates Financial Freedom #LiveFreePH #BrighterLife #SunLifeFinancial #PressRelease

Glad that I was invited to attend the #SunLife Brighter Life Freedom Celebration held at Abreeza Mall, Davao City.


As a fitting start to the new year, the “#LiveFreePH Freedom Tour” made a stop in Davao City to continue its financial freedom rally. From January 24 to 30, Davaoenos were treated to educational booths, exciting promos, and a free concert featuring Sun Life father-son ambassadors Piolo and Inigo Pascual.

Sharing the stage, Piolo and Inigo wowed the crowd
in the Freedom Celebration concert at Abreeza Mall

Beginning the journey

A string of activities guided participants to begin their own #LiveFreePH journey. In a bold move, they declared their vision of financial freedom with the “Live Free Freedom Wall.” Then they looked at their current situation, shared their outlook about the future, and pledged support to a community in need through BLISS or “Brighter Life Index: Social Sentiment.” And by joining the “Sun CeleBright” promo, they won free trips to their chosen destinations!

But what made the #LiveFreePH Tour brighter were the Sun Life advisors ready to help those who want to jumpstart their financial freedom journey. Some were so inspired that they chose to become financial advisors themselves.

 Piolo serenades the lucky ladies who shone the brightest in the Selfie with Papa P contest 

Pursuing the mission

In front of a jubilant and captivated crowd, the “Freedom Celebration” concert headlined by Piolo and Inigo amplified the mission of financial independence for everyone. Aside from belting his signature hits, Piolo serenaded the winners of the hugely popular “Selfie with Papa P” - where longtime fans get to meet their idol and take home a photo souvenir. Inigo also showed off his dance moves and energized the night with today's popular hits.

“We want Filipinos to believe that a brighter future is possible. We want them to be inspired to take on their own path towards financial freedom. And that they can start this meaningful journey with the help of our financial advisors,” said Sun Life Chief Marketing Officer Mylene Lopa. The #LiveFreePH Freedom Tour kicked off last year with stops in Pampanga and Iloilo.

 Thank you, Davao, for embracing the challenge of financial freedom! Padayon! 

About Sun Life Financial

Sun Life Philippines is a member of the Sun Life Financial group of companies, a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2015, the Sun Life Financial group of companies had total assets under management of $846 billion.

For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.


The experience to meet these two, IƱigo and Piolo Pascual is very engaging! So humbling to meet a very warm and inspiring personalities, the two have a great tandem as Father-and-son.

It happened that my father is a Sun Life GREPA Policyholder, and I was very happy to know that he invested his money to a secured financial program which combines both investments and protection,  preparing for life contingencies such as death, disability, sickness or old age. It also covers child education, retirement benefits and can be use to start a new business.

Now, as a policyholder he is enjoying his money without the hassle and worry of life's pressure.

When Piolo discuss to us the importance of having a financial insurance, I was planning of getting one for myself. SOON!

Live Free Philippines 
Freedom Celebration

The event was tremendously successful hosted by Sun Life Financial held at the Atrium of Abreeza, Davao Mall.

I went there together with +Busyqueenphils , and we really have a good time at the concert.


At the Freedom Wall you will see this sentence: "My day of freedom is when _______________." 

...and here is my answer....

"....when I see my two children get their diplomas in college and become successful with their endeavors".

The goal of every parent should raise successful achievers. And to reach that, they have to prepare for their child's future.


Touch the SUN for a more brighter life....a game wherein you must grab/catch the sun and win fabulous prizes!


The best is yet to come, here comes the SUN, shining bright on you...

A good time to celebrate financial freedom.

And I am very aware now, that it's not too late for me to invest financially. When you have children your perspective in life changes.


  1. It seems that the son is more of a looker than the father. I hope there can be more events like this that talks about financial freedom because they don't teach those at schools.