World Toilet Day 2014: a DOMEX Fiesta Way

It's so weird to hear the word toilet, isn't it? Or let me rephrase it, "it is hard to appreciate the important of TOILETS-until you try to imagine a LIFE without them".

World Toilet Day is a global observance and not a public holiday.

Did you know that more people all around the world have a mobile phone than a toilet. According to the research, out of the world's seven billion people, six billion have mobile phones. Only 4.5 billion have the access to toilet, meaning the remaining 2.5 billion people that lives mostly at the rural areas, don't have a proper sanitation. See the picture here? There are many people who are longing to have a clean toilet of their own.

WORLD TOILET DAY is a UNITED NATION observance, and the highlights of this is to educate people how important is the TOILET to every one.

Clean toilets, germ-free communities

All over the country, people are welcoming the construction of new toilet facilities and the repair of dilapidated ones, since becoming aware of its role in disease prevention, especially among children.

According to the Department of Health, of the estimated 3,420 diarrhea-related deaths among Filipino children under 5 every year, around 2,000 could have been prevented by access to safe water, improved toilet sanitation and personal hygiene.

Here's a video of a Community welcoming the 

arrival of clean toilets in a “Fiesta” scenario.

This video should serve as a wake-up call for most of us. The little things we take for granted, like having a clean toilet, could mean the world to others and could definitely help save lives.~said by Dennis Chua, DOMEX BRAND MANAGER. 

It’s a scene typically played out during fiestas: People rushing to the streets, drawn to the sound of a marching band. Everyone is smiling, eager to see the “star” of the celebration. But instead of showing the face of a movie celebrity, a beauty queen or a politician, the video reveals an unlikely, yet welcome sight—a new, clean toilet facility.

The video aims to make people realize the value of a toilet which most of us, unfortunately, take for granted, said Chua

Aptly titled “Fiesta”, the Domex video, produced by Unilever Philippines, is available on Youtube and shows how underprivileged Filipinos welcome the “arrival” of clean toilet facilities in their communities. 

By watching the ‘Fiesta’ video and asking our friends to watch it, we are not only raising awareness for toilet appreciation and sanitation, more importantly, we are helping less privileged communities gain access to clean toilet facilities, said Benjie Yap, Unilever Foods and Home Care Vice President.

The “Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets Movement. Each unique view translates into a pledge for the advocacy campaign which collects pledges from households to conscientiously maintain their own hygienic bathrooms. For every pledge received, Domex will donate P5 to UNICEF’s sanitation program, towards improving access to basic sanitation in deprived areas around the world, including the Philippines.

For every view of the said video, counts as a pledge.

So let us help other communities to gain access to a clean toilet facilities today!

Let's save lives together. To make a pledge, please do visit FB PAGE DOMEX 1 MILLION CLEAN TOILET .


  1. This is a wonderful advocacy, will support this cause. I hope no more homes in the Philippines will lack a clean toilet.

    JeniG of Kalikotpepot