Leading home digital services
provider PLDT HOME has strengthened its leadership in fixed
broadband with a commanding market
share of over 70% in the first half of the year as it boosted its broadband
service with an array of digital services.
Total PLDT HOME fixed broadband customers
grew by 15% as of end-June, adding two times more subscribers than
competition in the second quarter of the year. Revenue is seen to further grow
with the aggressive push of high-end Fibr plans.
“PLDT HOME’s fixed broadband has
continuously maintained its industry leadership with its significant array of
new digital services and compelling content, providing entertainment to
customers everywhere, whether they are at home or away from home,” said
PLDT EVP and Head of Consumer Business Group Ariel P. Fermin.
PLDT is the
first telco to offer Quadplay in the country. It is the innovative bundling
offer where mobile services are packaged with voice, data, and cable
television, providing connectivity everywhere. Fitch industry research unit,
BMI Research, said in a recent report that the quadplay service will
potentially boost PLDT revenues.
“With Quadplay, we are once more
leveraging our integrated approach to connectivity as our data, voice, and
Cignal over fiber services are packaged with a mobile bundle. This further
solidifies our leadership in the broadband market,” Fermin pointed out.
“The quadplay service will reinforce the
trusted benefits of PLDT HOME brands. With this offer, we will be able to offer
our customers a one-stop shop for all their communications and multimedia
needs, enabling them to experience a richer digital lifestyle,” he added.
PLDT HOME has also beefed up its content
by partnering with global providers. One of the content partnerships launched
in the second quarter of 2015 was with iflix, Southeast Asia’s leading Internet
TV service with more than 11,000 hours of top shows and movies from the best
content providers around the world, including top Hollywood, European, Asian,
and even local studios. Another recently-launched partnership was with Fox
International Channels, a global entertainment company and Asia Pacific’s
leading broadcaster. This content partnership provides PLDT HOME and Smart
subscribers with subscription video-on-demand (SVOD), as well as live shows and
catch-up television on the various Fox channels.
“With this exclusive partnership with
iflix, PLDT HOME and Smart subscribers can now enjoy unlimited entertainment
wherever they are across the broadest range of devices – from smartphones,
tablets, laptops, desktop computers, to TV screens – at a very low price,
starting at P99 per month,” Fermin said. “We are also delighted to deliver a
wide range of educational, sports, lifestyle, and movie content from Fox that
will suit the entertainment wants and needs of our customers whenever and
wherever they are.”
PLDT’s robust fixed and wireless networks
enable the delivery of new services that meet the digital lifestyle needs of
its subscribers. This is supported by the country’s most expansive fiber optic
network, spanning more than 100,000 kilometers.
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****Press Release August 2015
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