FitFlop ™ x Chimes launches the ROLA exclusive style #FitFlopForSuperwomen #PressRelease

Davao City, Philippines - FitFlop, the footwear brand loved by millions of women everywhere-is back with a new style to rock your world.

The ROLA™ is the star of the 2016 Autumn/Winter collection, launched last July 8, 2016 at Chimes Boutique in Felcris Centrale, SM City Davao. Coming in Black, Bronze, and Hot Cherry colors, these styles are exclusive to the department store’s branches in Felcris Centrale, Abreeza, and Governor Sales.

The exclusive media event, titled “Rock n’ ROLA,” was attended by guests coming in their best rock n’ roll-inspired attire (visit my post here). The ROLA’s three colors make any wearer stand out with edgy style. Four gorgeous, glossy balls decorate an uber-slim, foot-flattering toe-post, using rich leather uppers and ergonomic Microwobbleboard™ midsoles that help diffuse pressure with every step to provide maximum comfort.

The attendee with the best rock n’ roll-inspired outfit was awarded a free pair of ROLA™. Invitees were also divided into three groups and competed in an OOTD challenge, wherein each group dressed up a mannequin using Chimes Boutique apparel to complement the pair of ROLA™ assigned to them. The winning group was also awarded one free pair of ROLA™ per member.

FitFlop™ was created in 2006 with a mission to create the most comfortable footwear in the world. Founded in the UK by Marcia Kilgore, she collaborated with two biochemists and created the triple density Microwobbleboard™ midsole. Some iconic styles include the sporty-gorgeous WALKSTAR™, the Swarovski-studded ROCK CHIC™, and fan-favorite CHA CHA™. Now, the ROLA™ is the newest addition to the line of sandals loved by millions of women all over the world.  

FitFlop™ believes that feet shouldn't get in the way of one's dreams; that life is too short to not choose great shoes, and that having the right ergonomics underfoot can totally make one's day. Every pair made is based on world-class biomechanics, because it's FitFlop's brand philosophy that it's cool to be comfortable. FitFlop™ is the footwear for the modern-day superwoman.

Primer Group of Companies, Asia's next retail giant, is the EXCKUSIVE DISTRIBUTOR of FitFlop™ in the Philippines.

For more information about FitFlop™, please visit FitFlop Philippines. Fans may also get latest updates about the brand through TWITTER and on INSTAGRAM


Read my Rock n' Rola Fashion Experience here