Establishing a product brand boils down to make your product memorable! Favorably memorable to the people seeing it. Right?

When someone walks into a store to buy, or someone runs on his/her fingers to the pages of the magazines, newspapers or other news print...you want them to go right exactly to you specifically! You need to get inside their head and guide them to know beyond about what the best possible product  to buy and give them the assurance of the good services you can offer that will give them satisfactory decision that your clients/customers can make. It means good value, good quality, and good service that for some reason it will make your product brand be a talk of the town and above the crowd unique.

That's one of the idea why Madam Leonora D. Lim (owner of LDL Realty Incorporated and RDL Pharmaceuticals Inc.) choose the couple, Ms. Sarah Lahbati & Mr. Richard Gutierrez to endorse her companies, D'Leonor Inland Resort & Adventure Park, D'Leonor Hotel, Japanese Tunnel and EMARS Inn & Beach Resort.

Photo Credit: VIVA ARTISTS AGENCY

The information is very relevant in establishing a relationship with your clients, though some of your clients/audience will not be the first one to hold the strings but what is important is that you draw a communication to your product and build a brand that will make them go back and trust your product or services.

Having Sarah & Richard as their endorsers is a great factor in building the trust with their clients, both are celebrities and people really listen to public figures and celebrities. With our technology today, media-driven society are often as familiar to us all as with friends and family. They can easily associate the two to be well-adventurous, fun and loving people. So having the ability in getting the attention of the clients, an endorsement on a product from a well-known person (which also matches your audience), probably a great advantage for the companies.

December 16, 2016. The signing of the contract was held at the D'Leonor Inland Resort & Adventure Park HILL TOP VIEW Restaurant. Chairman & President Madam Leonora D. Lim attended the ceremony with her daughter Ms. Mercy Lim, and Ms. Annabelle Rama (Talent Manager) together with Sarah Lahbati and Richard Gutierrez along with their lawyers.



Ms. Mercy Lim appreciated the support of her families and friends, especially Ms. Annabelle Rama in allowing the couples to become their newest endorsers, and for the first time endorsing the four companies under the umbrella of LDL Realty Incorporated and RDL Pharmaceuticals. She wished that it would become a good start up of their relationship (referring to Ms. Annabelle) as part of their family and create more contracts from Sarah (for RDL) & Zion (son of Sarah & Richard).

Ms. Annabelle Rama appreciated the trust from the Lim Family and said that their friendship will never end and that includes the terms of business, operations, training and services (by providing talents) that will help boost the companies.

The venture of the two will not just help the companies but also strengthen their long-term relationship as friends.

Remember, people trust the opinions of their friends and families. By providing something unique or simply a good products/services at a good price.


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Mga Bitoon sa Siyudad CASTS & CREW

       "As a human being I feel so much pain for all the innocent victims of all the terrorist attacks around the world most especially to all children who died and suffered from trauma. Countless families lost a loved one, mother who lost a child, a child who lost a parent and brothers who lost a brother. I can empathize with their loss and suffering as I myself lost my Dad recently due to a prolonged illness.  
       So, when it happened here in my beloved hometown, Davao City, I could not contain the terrible emotion I felt on that day after hearing the news about the Roxas Night Market bombing. I feel that I should do something to contribute in condemning terrorism. As a filmmaker, I was inspired to tell the story of innocent victims that focuses on the lives of kids serenading the people in Roxas Night Market.
       This act of terrorism in my city has never shaken the faith of Davaoenos to stand again and go on with their lives. We remain strong and optimistic amidst the continuing threat to the city. That alone is something I can be proud of as a Davaoeno.
        To my fellow Davaoenos, I urge all of us to stand strong as a community, let us remain vigilant and steadfast in helping one another especially during times of tragedies.  We need to move forward but we need not forget the people whose lives and life stories have been cut short prematurely."

Chocolate milk both nutritious and delicious.



And Jolly Cow newest Chocolate Milk is basically an awesome delicious treat for children this Christmas.


I received a box of Jolly Cow Chocolate Milk from Fly Ace Corporation, exclusive distributor of Jolly Cow, and because my tweens are lovers of chocolates just like their mother, they hurriedly open the box full of excitement!

Since Jolly Cow Chocolate Milk is best enjoyed when it is chilled, we put 1 liter inside the freezer. Then after 30 minutes, my girls can't wait to drink it.

Shake it first and viola!!! We are all impressed with the taste! Even my mother love it - "not too sweet", she said.

And for me and my tweens, it's like we are drinking a milkshakes or a smoothies.

   
It's made from 100% Pure Cow's Milk and REAL COCOA with less sugar, a stabilizers/emulsifiers and NO ADDITIONAL FLAVORINGS.

A perfect combination of creamylicious and the chocolicious goodness of milk and cocoa mix together, available in 1 Liter and 200 ml sizes.



And added here, is the idea to have a resealable cap, an "Easy Open Cap". No more foil seals or pull tabs, that sometimes gives you blister/cuts and sometimes seals goes with your drinks, not good. ☹

A one-step opening that safe for children to open, by simply twisting the cap, you'll hear a click as the sealed tamper-evident ring breaks away from the cap. 


Another thing I've notice is I don't see a foil seal once you open the product, which is for me a better packaging compare to the others. As I have said lately, the inner seal isn't visible but remains attached just underneath the opening and it doesn't fall into the product. Safe and Hygienic packaging!

What is the difference between Chocolate Milk compare to a Chocolate Drink?


Jolly Cow Chocolate Milk is the healthier alternative to your regular chocolate drink.



You can give your "inaanak" (godchild), family, friends who are chocolate lovers with the Jolly Cow Chocolate Milk, a one delicious healthy and yummy treat this Holiday season.

For more info, you can visit JOLLYCOWPH  Facebook Page  

What began as a small retail store in Ramon Magsaysay, Davao City  way back 1978, has risen up to stand tall amongst the other leading stores in Mindanao with more than 3,000 employees across Davao, Tagum, Compostela Valley and even in Puerto Princesa, Palawan.




With countless shopping treats and a commitment to create a Wellness advocacy for its patrons, another exciting milestone is yet to unfold for NCCC this December 01, 2016.

SHOPPING SURPRISES


Apart from various Anniversary giveaways and special Anniversary discounts, NCCC shoppers can look forward to a fun entertainment as The Voice Kids Season 3: Antonette, Joshua, Justin and Yessha take center stage to showcase their world-class talents on December 01, 5:00pm @ the Activity Center, NCCC Mall Davao. 

Another highlight is the Raffle Promo where shoppers can grab an Anniversary Coupon with corresponding raffle entry for every Php300 purchase inclusive of Php100 worth of Participating Products at NCCC Supermarket Mall Davao, Main Magsaysay & Centerpoint  from November 15 – December 01. 

There will be lots of freebies such as Christmas baskets, instant groceries and FREE Cinema tickets to be given away during the event. Plus, the Barkada with most number of NCCC Supermarket shopping receipts earned during promo period will win Php8,000 worth of Noche Buena Party package.

"We want to give our patrons more reason to have fun while making the most of the holiday season." ~ exclaims Marketing-Public Relations Head, Janna Mutalib.

WELLNESS ACCESS

On the same day, HB1 Pharmacy is set to strengthen its health and wellness advocacy towards Dabawenyos with its Anniversary Medical Caravan from 7am - 2pm at NCCC Mall Davao, Activity Center.

“This would be a rare opportunity to interact directly with the health and wellness professionals and learn more about their family's health and physical fitness" states Marketing Officer, Andrea Leyson.

Among the FREE Medical services that shoppers can avail include Doctor and Pedia Consultation, Nerve Screening, FBS, Bone Scanning, Anemia Screening, BMI, Lipid Profile, Body Massage and healthy food sampling.

“NCCC is constantly looking for innovative ways to improve what we are doing in order to satisfy the needs of our shoppers and bring the shopping experience to a rewarding level. We are glad to be renowned as one of the market leaders in Mindanao," says Melanie Bacala, LTS Retail's Associate Vice-President.

Bring the whole family and enjoy the spirit of holiday season with mall-wide sale and different  pocket of events made just for our valued NCCC shoppers!


For more updates:

Davao City (November 14, 2016) --- Park Inn by Radisson Davao welcomed the holiday season with its annual Christmas Tree Lighting Ceremony last Friday, November 11, 2016.



PARK INN LIGHT IN

Hotel Manager Emelyn Rosales, thanked everybody for the support they extended to the hotel throughout the year.

“I’d like to take to express a warm “thank you” to everyone who has contributed to our success this year and the years before that. Your undying support and loyalty have enabled us to be where we are today. Tonight is an opportunity for us to get together and welcome the happiest season and the most celebrated time of the year” ~ said by Emelyn Rosales, Hotel Manager

This year, the hotel’s holiday tree and guest areas are decked in green, gold and red accents, reminiscent of a classic Christmas motif.

Ms. Elizabeth Sy, President of SM Hotels and Conventions Corporation, graced the ceremony which was attended by corporate clients, media, in-house guests, VIP’s and affiliates within the SM group of companies. The cocktail event was also attended by little VIP’s from the Love the Children Foundation.



A child from the Love the Children Foundation joined Ms. Elizabeth Sy and Ms. Emelyn Rosales in lighting up the Christmas tree. As soon as they pressed the button, Christmas lights around the hotel turned on and the USEP Polifonica Chorale began the choir.



Guests were served with savory items such as RBG Charcuterie, Salmon Tartare on Squid Ink Cone with Sesame Dressing, Mini Pomelo Seafood Salad, Davao Ceviche, Honeydew Wrapped with Prosciutto, Hummus, Eggplant Roll with Herbed Chevre & Mozzarella. 

The Rainbow Naked Drip Cake also took center stage on the Dessert station together with Coffee Mousse Chocolate Tarte, Mangosteen Cotton Cheesecake , Calamansi Meringe Tartlets, Orange Chocolate Truffle Topped with Candied Zest, Macarons Croqumbouche, Ginger Infused Chocolate Mousse, Durian Cheesecake Squares and Mango Caramel Cake

Ms. Rosales expressed her enthusiasm over the hotel’s preparations and offers this Christmas. “To get the festive season going, Park Inn by Radisson Davao has prepared a whole lot of exciting festive offers for all of you.



We invite you to celebrate your Christmas season and New Year celebrations with us. We will delight you with the perfect treats and sumptuous holiday feasts as well as relaxing accommodation packages that will surely strengthen bonds between families and friends. We have tonight a display of our hampers for sale along with some more Christmas goodies which will surely be perfect gifts for your loved ones and friends.”


Follow @parkinndavao on Facebook, Twitter and Instagram for more details on holiday packages and dining events. For bookings, call +63 82 272 7600 or email reservations.davao@parkinn.com.



About Park Inn by Radisson Davao
Park Inn by Radisson Davao is a contemporary 204-room hotel designed to deliver the modern essentials of a great hotel experience to business and leisure travelers. Friendly, fresh, vibrant and uncomplicated, Park Inn by Radisson Davao offers guests an ideal location from which to explore the city, as well as easy access to business and leisure amenities including the nearby SMX Convention Center and SM Lanang Premier Mall. Guests can expect vibrant décor, complimentary in-room high speed Internet, as well as the signature Adding Color to Life service concept which aims to exceed expectations.


About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The Carlson Rezidor portfolio includes more than 1,340 hotels in operation and under development with a footprint spanning more than 105 countries and territories and a powerful set of global brands including Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Carlson Rezidor plans to grow its portfolio to nearly 1,500 hotels in operation and under development by 2015. In most hotels, guests can benefit from Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor and its brands employ 88,000 people.


Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.

www.carlsonrezidor.com


Contact details
Maria Fatima Tan, Marketing and Communications Manager
Park Inn by Radisson Davao
Next to SM Lanang Premier Mall
J.P. Laurel Ave., 8000 Davao City
Philippines
Tel: 63 82 272 7600  Fax: 63 82 272 7601
Email: ftan@parkinn.com

Christmas season is a celebration of the birth of Christ. It's also a time of gathering of families, relatives and loved ones. It's filled with laughter, joy and happiness  and not to forget that Christmas is a season of sharing and giving especially those less fortunate brothers and sisters of ours.

There's no better way to share the warmth of the season than by generously pouring into the cups of those in needs. That's why, The Coffee Bean & Tea Leaf reminds everyone that life is about what we can contribute to the world during this season.

The Season of Giving 

As the Christmas season approaches and as we marks the end of the final pages of 2016, we look forward to the possibilities that lay ahead of us.




It's my first time to attend the CBTL Giving Journal. I don't know about CBTL Advocacy. I thought Giving Journal is just an ordinary planner/journal, it doesn't slip my mind that it is a journal that gives.

Available in 4 colors- rose, purple, gray and turquoise

The CBTL 2017 Giving Journal started from the incredible rise of the word "selfie" to the many articles and posts about "loving yourself first". There 's nothing wrong with sharing (sharing is actually good!), what is we need here is the way we reflect our motives for sharing.

That is why CBTL launched the Giving Journal, to remind us all that life is not about what we gather for ourselves but what we give back about what we bless the world with.

The Cup that Changes Lives 

Throughout the years, starting from 2010, the Giving Journal's evolution, from different designs and theme, one thing has remained: the CBTL commitment to giving and to making lives better, one cup at a time.




The 2017 Giving Journal has each month of the year begin with sketch that symbolizes various commitments of The Coffee Bean & Tea Leaf(CBTL). It highlights their partners organizations advocacies and how we all can take action in getting involved through out its pages.

The Giving Icons

Caring Cup Global (Gray Journal) - giving back to the farmers and community who work hard to supply The CBTL with Simply The Best products. The cup image aims to provide the farmers and the community as well with their needs.
Radiating Heart (Rose Journal) - the power to spread goodwill. The image signifies how we can live up to the essence of giving by performing little acts of kindness towards others.

Coffee Tree Cup (Turquoise Journal) - The CBTL hopeful mission, together with their partners organizations, they can help to nurture growth and provide a better life.

Overflows (Purple Journal) - Brewing your best year by developing one's self, have strong will to reach your full potential by sharing your gifts and blessings with others.