Experience the magic of Christmas in Davao City as SM City Davao unveils its dazzling holiday celebration at the Annex!
SM City Davao officially brought Christmas to life with a spectacular Christmas Tree Lighting Ceremony held at the Annex Building. The celebration marked the start of this year’s holiday theme — “Holidays in the City”, shining with ribbons and gifts symbolizing love, unity, and giving.
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Engr. Jonathan Nick D. Santos
Senior Assistant Vice President for Mall Operations (Mindanao), SM Supermalls |
The ceremonial lighting was proudly led by Engr. Jonathan Nick D. Santos, Senior Assistant Vice President for Mall Operations (Mindanao), SM Supermalls.
✨ A Night Graced by VIP Guests
Along with city officials, tourism advocates, and business leaders, the event was also joined by Davao’s very own queens — representing beauty, culture, and community spirit.
• Ms. Tanya Rabat Tan – Department of Tourism
• Ms. Cherry Al-ag – President, Davao City Chamber of Commerce and Industry Inc., Tourism Sector.
Adding more elegance and pride to the celebration were:
• Mutya ng Dabaw titleholders
• Reyna ng Davao queens
Their presence highlighted how Christmas in Davao is more than décor — it fuels tourism, supports local businesses, and strengthens the community spirit.
👮♂️ Heroes of the City: Our Men in Uniform
Completing the VIP lineup were leaders who ensure safety and peace during the busiest season:
• Police Colonel Mannan Muarip – City Director, Davao City Police Office
• Police Major Edison Fiesta – Chief, Ecoland Police Station
• Fire Senior Inspector Lujoel Carbajosa – Station Commander, Bucana Fire Station
Their attendance reflects the united effort of the city to give Dabawenyos a safe and secure holiday celebration.
🎀 Holidays in the City: A Theme That Speaks to the Heart
- Ribbons symbolize the bonds that tie families together.
- Gift boxes represent the joy of giving.
This year’s theme reminds us:
✨ No matter how far apart we’ve been
✨ Christmas brings us home
✨ Love always finds its way back
And in a city known for its heart —
the holidays feel brighter than ever. 💞
🎮✨ Christmas Village 2025: Play, Earn & Celebrate
With the PlaySM App, families can enjoy interactive Christmas games:
Collect coins → climb the leaderboard → win holiday rewards!
A fun digital adventure for every age 🎅🎮
🧸 Besties of Joy 2025: A Gift of Love
Say hello to Rumi, Nana, Tala & Hannie — the adorable Besties of Joy!
Grab 2 plushies for only ₱330!
🎁 One for you + 💝 One to gift with love
A thoughtful holiday treat to spread kindness around the city 💞🧸
💗 My Takeaway: Christmas in Davao Hits Different
As the lights came alive and families & friends cheered around me…I felt that familiar miracle of Christmas — hope. ✨
This event reminded me that:
✅ We are blessed to celebrate together
✅ The city is filled with people who care
✅ Joy grows bigger when shared
SM City Davao didn’t just light a tree —they lit hearts. 💫
📍 Visit SM City Davao This Holiday Season
Experience the magic yourself:
🎄 Grand Christmas Tree & Holiday Displays
📸 Instagrammable Ribbons & Gift setups
🎮 Christmas Village Games
🧸 Besties of Joy Merch
🎶 Weekend Holiday Performances
➡ Location: SM City Davao Annex, Quimpo Blvd.
➡ When: All holiday season! 🎅✨
Together, let’s celebrate Holidays in the City —where joy, love, and Christmas sparkle brightly for all. 🌟
