First LEGO Certified Store finally in Davao City on a DAVAWSOME ADVENTURE in Partnership with UNICEF PHILIPPINES

by - Friday, April 28, 2017

When it comes to toy building wherein you come up with the biggest and craziest ideas that can inspire and entertain, that if you don't get the right figure for the first time you can just take it apart and start again, well that is LEGO the only brand that comes in to mind.



A brainchild of carpenter Ole Kirk Kristiansen who introduced LEGO in Denmark stores in 1932, and the brand went global and it did not take long when it became hit in the Philippines, earning a steady growing following from children and those young at heart who use each LEGO piece to build toys and realities straight from the imagination. 

The store is now open at the ground floor of Abreeza Mall Davao! The fifth in a series of stores from Manila to Davao under LEGO'S "Better With Every Brick" campaign.



LEGO together with the UNICEF Philippines, UN's agency that supports children's welfare work together to help build the first National Centre for Children with Disabilities in Philippines General Hospital. A portion of the proceeds with LEGO sets you purchased at the LEGO CERTIFIED Store will be donated to UNICEF.


LEGO Certified Store in Abreeza Mall officially open with a ribbon cutting lead by UNICEF Representative Lotta Sylwander, LEGO Ninjago,  LAJ Mktg Phils Inc LCS Business Unit Head, Ms. Sharlene Ortega and Accendo Commercial Corporation General Manager Mr. Luigi Escano





By supporting LEGO and UNICEF, you support the 5.1 Million Filipino Children currently living with physical and mental disabilities all over the country.


Lego in Abreeza Mall Davao is the 7th Certified Store in the Philippines, featuring the inspiring Pick-a-Brick wall (PAB). 


It is a custom-built fixture filled with LEGO bricks and elements where shoppers can hand-pick and select what they need to build something based on their own design and imagination.



Photo credit: The Brick Blogger





The fully assembled LEGO sets around the circumference of the store to inspire LEGO fans.







There is also an interactive play area that's prominently positioned in the centre of the store to give children a "hands-on, minds-on" experience with LEGO bricks.





Exclusive LEGO sets available for you to enjoy.

LEGO brand goes beyond being one of the top global toymakers. The beloved builder of childhood fantasies. Its aim is to inspire and engage the world's builder by injecting fun to play.

The LEGO Davawsome Adventure would not be complete without exciting deals in April:

For a minimum single receipt purchase of P5,999.75 on any LEGO item/s from the LEGO Certified Store Abreeza from April 22 to May 22, 2017, P1,000of the sale proceeds will go to UNICEF to help build the Centre.

And for the entire opening week from April 22 to 30, LEGO will have several Gift With Purchase promotions that will make you want to keep on coming back for more with a minimum single receipt purchase of P2,999.75 on any LEGO set/s from the store!


  • April 22 to 24 - minifigure collection with your Build A Minifigure set
  • April 25 to 27 - bring home your very own LEGO Halloween Bat
  • April 28 to 30 - the LEGO Thanksgiving Feast is up for grabs!

LEGO fans and lovers can purchase LEGO poly bags in support of the fundraising campaign for the National Centre for Children with Disabilities where 100% of the proceeds from the sale of each poly bag will be donated to this UNICEF project. Each collectible poly bag featuring four different designs sells for only P100 each and comes from the LEGO Super Heroes, LEGO Star Wars, LEGO Friends and LEGO City Lines.



Photo credit: It's Pretty Marie
Visit the LEGO Certified Store now at Abreeza located at the Ground Floor, open from Mondays to Sundays, Mall hour.


Thanks LEGO!!!
It's the brick that keeps us on building!


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